vi·ral /ˈvīrəl/
Noun
An image, video, advertisement, etc. that is circulated rapidly on the Internet.

North·ern Vi·raland
Noun
A made up term to describe viral content from (Northern) Ireland

We all know that the DOE road safety adverts can be pretty shocking (especially when viewed on a giant screen in the cinema before the main film). Here’s the DOE’s latest advert that everyone’s been talking about. It’s pretty extreme and has been getting slated all over the internet for being accusatory and unnecessary. What do you think? Have the DOE gone too far this time?

https://www.youtube.com/watch?v=MD8BkIgp9Fo

 

Laura Caldwell

Author: Laura Caldwell

Hi, I'm Laura. I'm 30 years old and have a degree in Journalism with Photo-Imaging at the University of Ulster. I have an undying love for Belfast and all that it has to offer, an undying love for sleeping, Tegan and Sara, trashy tv shows, foreign snack-foods and being irresponsible with money. I also quite like origami, reading, jazz, hip-hop, dubstep, anything acoustic and Food Network TV. I've written for The Big List, Culture NI, Chatterbox and The Echo, as well as writing for BBC Across the Line.

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