vi·ral /ˈvīrəl/
Noun
An image, video, advertisement, etc. that is circulated rapidly on the Internet.North·ern Vi·raland
Noun
A made up term to describe viral content from (Northern) Ireland
We all know that the DOE road safety adverts can be pretty shocking (especially when viewed on a giant screen in the cinema before the main film). Here’s the DOE’s latest advert that everyone’s been talking about. It’s pretty extreme and has been getting slated all over the internet for being accusatory and unnecessary. What do you think? Have the DOE gone too far this time?
https://www.youtube.com/watch?v=MD8BkIgp9Fo