The expansive and award-winning 360-degree digital art experience, by entertainment producer Exhibition Hub together with Fever, the leading entertainment discovery platform, offers visitors total immersion in the life and work of Van Gogh.
The teams at Exhibition Hub and Fever have partnered to curate this digital production, bringing decades of experience in the sector. It invites visitors to step into more than 300 of Van Gogh’s sketches, drawings, and paintings by using floor-to-ceiling large-scale digital projections in an expansive, two-story tall (or taller) central projection area.
Named a Must-See Attraction by CNN, the exhibition also includes hands-on drawing activities and a one-of-a-kind Virtual Reality (VR) experience in separate galleries within the expansive 10,000-square-foot experience. In the drawing studio, guests’ work becomes a part of the show, while the multi-sensory VR experience lets visitors explore the unforgettable ten-minute journey of “A Day in the Life of the Artist”, in which the inspiration behind some of Van Gogh’s most beloved works are revealed, including Vincent’s Bedroom at Arles, and Starry Night Over The Rhone.
@pastiebapni Van Gogh: The Immersive Experience – Belfast. On now at Carlisle Memorial Church #Art #vangogh #vangoghexhibition #belfast @feverup
The exhibit showcases state-of-the-art video mapping technology, available to only a handful of companies in the world, to create a truly immersive experience that provides its audience with a new, intimate understanding of this post-impressionist genius and his work. The stunning animated visuals were created in collaboration with the world-renowned digital media artists Dirty Monitor whose work has been the centerpiece of events such as the Bordeaux Wine Festival, the Beijing International Film Festival, and the new year’s celebrations at the Burj Khalifa in Dubai, the world’s tallest structure.
Van Gogh: The Immersive Experience strikes a careful balance between immersion and education, creating a new form of Immersive Edutainment. Thanks to this approach, guests are treated to an experience that is rich with dynamic animation and visuals, and equally rich with meaning. Premiering in Belfast, for the first time across all the exhibit locations, will be the latest version of all the video content including the Virtual Reality experience.
Planning for Van Gogh: The Immersive Experience began in 2016, and it first premiered in a cathedral in Naples, Italy, in November 2018. Since then, Exhibition Hub has presented the experience in multiple European cities and across the United States. Across its locations, the experience welcomed over 3.5 million visitors in 2022.
Mario Iacampo, CEO and Creative Director for Exhibition Hub said: “We are delighted to open Van Gogh: The Immersive Experience in Belfast. Our focus on total immersion starts from the moment you enter and stays with you long after you leave. This wholly new way to experience art, it provides our guests with a deeper appreciation of Van Gogh’s genius in a truly transcendent environment.
To view the film trailer of Van Gogh: The Immersive Experience please click here.
For more details and tickets please click here.
